Crafting an irresistible value proposition is key to standing out from the competition and attracting your ideal customers. If you can’t articulate what makes you special, you might as well start rehearsing your pitch for when you have to beg friends and family for their pity purchases. Focused on practicality, this value proposition appeals to your audience’s rational side by highlighting the economic benefits of a product or service.
Record yourself and evaluate your tone, pacing, and word choice. Keep in mind that an elevator pitch is supposed to be just a few sentences, so feel free to double up some parts in the same sentence. Let’s take a closer look at what each part the elevator speech should be. By using a value proposition canvas, you can map out the fit between what you offer and what customers want.
“Elevate your aspect of life or business to the next level with our product/service.” The convenience-driven value proposition taps into the desire for simplicity and efficiency. Consumers are drawn to products or services that reduce cognitive load and simplify their lives. This strategy is like me trying to fix something—I simplify the task by calling a professional. An outcome-based value proposition framework focuses on the end result your customers desire.
My strengths include data administration, strategic planning, data warehousing, and relational database design, development and implementation. I am a senior corporate officer with extensive expertise in operational responsibilities, including P&L, strategic planning and financial management. I have been particularly effective in increasing profitability, growing revenues and managing costs.
Elevator Speech Examples to Download
An elevator pitch converted to sales will introduce the product, explain its benefit (unique value proposition), and attempt to close all in just a few seconds. These work great on the sales floor, as well as at trade shows or conventions where you’re meeting a lot of potential customers but don’t have much time with each. One size does not fit all when it comes to elevator pitches. As such, make sure you’re tailoring your message to the specific person or audience you’re speaking to.
Common Mistakes To Avoid
Incorporate suggested improvements to make your message more compelling. Refining your speech through consistent rehearsal improves confidence. Practice ensures smooth delivery while identifying areas that need improvement.
Sample Elevator Speeches for Job Interviews
The goal is to keep the conversation going and build a relationship beyond the initial pitch. Now that you know the key elements of an elevator speech, let’s talk about how to actually craft one. I’m currently a senior and am studying Computer and Information Science.
- Your preparedness is your weapon against your competitors and the competition in general.
- The aim is for team members to use the themes and facts incorporated in the draft team elevator speech and make it their own.
- It’s the difference between “Here’s why we’re awesome” and “Here’s why you’ll love that we’re awesome.”
- Try to focus on assets that add value in many situations.
Elevator Speech Examples: Boost Your Pitch Today
In addition to the examples above, check out the following informational resources on crafting an elevator speech. Even though it’s a short pitch, your elevator speech should be compelling enough to spark the listener’s interest in your idea, organization, or background. If you’re attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet. I am an information systems specialist focusing on the application of technology to business functions in the areas of marketing, sales, manufacturing, logistics, and accounting. I have worked with a Fortune 500 firm as well as a small entrepreneurial business.
Avoiding common mistakes in your elevator speech ensures that it remains impactful and professional. Here’s a breakdown of errors to watch out for and how to address them. Pay attention to reactions when you deliver your pitch.
What is the elevator speech approach?
- For virtual networking events, clarity and enthusiasm are even more critical.
- Sometimes you are making small talk with someone before they ask what you do.
- Personalizing your speech increases its relevance and impact.
- A copy of your resume, if you’re at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.
But what goes into an elevator pitch that actually works? It’s about substance packed into a small package, not just speed. Finally, knowing you can confidently explain what you do feels good. It boosts your self-assurance in professional settings, from a career fair to a formal meeting. That confidence itself can be magnetic, helping you become pitch confident. Any time you have a few minutes to impress, you can break out your elevator pitch.
Aspirational message
In addition to including key elements to your elevator speech, it’s just as important to avoid common mistakes. For instance, being vague, talking too fast, and failing to practice your pitch are all things you want to avoid. An elevator speech is a kind of speech that is all about you. Usually, an elevator speech is done during job interviews since there are some human resource managers who would begin their job interviews with “tell me something about yourself”.
No matter which elevator speech origin story strikes a chord with you the common themes amongst them all stand out. A well-prepared elevator speech allows one to capitalize on the unexpected opportunity to pitch your project to an influencer in your organization in a concise and impactful way. The elevator speech is, at its core, a tool for socializing the work (planned or in process) of your improvement project team. The term elevator speech refers to gaining unanticipated access to someone to whom you would like to sell an idea or proposal.
Elevator pitches should be brief, memorable, and leave the prospect wanting to know more. Take a blank piece of paper and number it from one to 10. Then, fill in the most important bits of information that you want to convey about yourself, your service or product, or your company. Focus on the most interesting or memorable facts—the ones that really make you stand out from others.
When an expert or industry leader recommends your product, it acts as a stamp of approval for your target customers. It’s social proof that your solution is the real deal, giving you a competitive edge that’s hard to beat. “Experience emotive benefit with our product/service, designed for target audience.”
Think of it like answering an endlessly curious four-year-old. Every time you explain what your product does, imagine them firing back with, “Why?” Keep going deeper until you uncover the real reason people choose you. A strong value proposition isn’t just about what you do—it’s about why it matters.